Friday 26 February 2010

Useful Media Terms (Websites)

Homepage – the main / first page

Branding – the logos, images, graphics and colour-scheme which create the recognisable image of the website / institution.

Above the fold – what you can see on the webpage without scrolling down

Banner – a horizontal section of the webpage, often with additional information or advertisements

Sidebars – a horizontal section of the site, usually at the side of the page, often containing separate or additional content.

Banner ads / scrolling ads – adverts in banner form. Scrolling banners contain moving information.

Frame – an area for specific content. A website will have several frames, each for different content.

Grid – the layout of the frames on the page, similar to the columns in a newspaper, but are more adaptable.

Links (Hyperlinks) – allow you to navigate between different pages on this website, and to link to other sites.

Flash content – moving image content such as film footage and animations.

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