Press And Advertising Web
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Sunday, 11 April 2010
Sunday, 28 March 2010
Sunday, 21 March 2010
Mediation
HOMEWORK TASK
Answer the following questions using full sentences, examples (where appropriate) and in as much detail as possible.
1. What is MEDIATION?
2. What causes MEDIATION within the Popular Press?
3. Why do the popular press tend to MEDIATE more than other papers?
4. Is MEDIATION a good or a bad thing?
Answer the following questions using full sentences, examples (where appropriate) and in as much detail as possible.
1. What is MEDIATION?
2. What causes MEDIATION within the Popular Press?
3. Why do the popular press tend to MEDIATE more than other papers?
4. Is MEDIATION a good or a bad thing?
Mediation
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Sunday, 28 February 2010
News Values
'News is not the newsworthy event itself, but rather the "report" or "account" of an event... it is a discourse made into a meaningful "story".
(Hartley, 1993)
(Hartley, 1993)
News Values
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Saturday, 27 February 2010
Friday, 26 February 2010
Useful Media Terms (Websites)
Homepage – the main / first page
Branding – the logos, images, graphics and colour-scheme which create the recognisable image of the website / institution.
Above the fold – what you can see on the webpage without scrolling down
Banner – a horizontal section of the webpage, often with additional information or advertisements
Sidebars – a horizontal section of the site, usually at the side of the page, often containing separate or additional content.
Banner ads / scrolling ads – adverts in banner form. Scrolling banners contain moving information.
Frame – an area for specific content. A website will have several frames, each for different content.
Grid – the layout of the frames on the page, similar to the columns in a newspaper, but are more adaptable.
Links (Hyperlinks) – allow you to navigate between different pages on this website, and to link to other sites.
Flash content – moving image content such as film footage and animations.
Branding – the logos, images, graphics and colour-scheme which create the recognisable image of the website / institution.
Above the fold – what you can see on the webpage without scrolling down
Banner – a horizontal section of the webpage, often with additional information or advertisements
Sidebars – a horizontal section of the site, usually at the side of the page, often containing separate or additional content.
Banner ads / scrolling ads – adverts in banner form. Scrolling banners contain moving information.
Frame – an area for specific content. A website will have several frames, each for different content.
Grid – the layout of the frames on the page, similar to the columns in a newspaper, but are more adaptable.
Links (Hyperlinks) – allow you to navigate between different pages on this website, and to link to other sites.
Flash content – moving image content such as film footage and animations.
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